Tag Archives: seo

Dangers of outsourcing web development: black hat techniques like cloaking hidden in your source code

It is common for small and medium sized businesses to outsource the development of their websites. This comes along with its advantages (mainly a low cost) and disadvantages (dependency on the provider when upgrading or changing functions on your website). … Continue reading

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Google, judge and jury, what is your opinion?

At the beginning of this year Google was caught practicing the exact strategy that it forbids and sanctions with force.  A Google Chrome paid-link scandal was uncovered by Aaron Wall. Buying links is totally forbidden and that is what Google … Continue reading

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An introduction to rich snippets (videos)

Here is a useful compilation of videos from Google commenting their rich snippets and how to implement them. In hyper-competitive markets, these rich-snippets are certainly a way of taking a step further than your competition and making your page look … Continue reading

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Recent comments on Google Panda by Matt Cutts at Pubcon this November 2011

A very interesting comment thread was started at WebmasterWorld by a person having discussed the Panda algorithm with Matt Cutts at the recent Pubcon conference this November 2011. Panda is just an algorithm, any site can (potentially) get out if … Continue reading

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An exact match between your keywords and your domain name does not guarantee success

An interesting post on Google Webmaster Help, reminds us that even though having your keywords match exactly your domain name will certainly help your rankings, it is far from being enough by itself, especially when you buy an existing domain … Continue reading

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Google’s official position on SEO (search engine optimisation)

Matt Cutts gives us Google’s official position on SEO (search engine optimisation). We came across this post on Search Engine Journal answering with a video to the question “does Google consider SEO to be spam”? For sure we would love … Continue reading

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Google and Microsoft patents every SEO expert should be aware of

We all know the importance of having the right anchor text in a link pointing to a page we want to optimise for a specific keyword. It is a common assumption that the more back-links with anchor text containing our … Continue reading

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Google’s search share dips while Yahoo and Bing are improving theirs

Here are some up to date figures regarding search engine market shares. Google still rules supreme but we cannot ignore the recent progress of Yahoo and Bing. Google had 64.8 percent last month, down from 65.1 percent in July — … Continue reading

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Why is it important to include SEO (search engine optimisation) considerations from the very first step of your online project ?

Very often, at the initial stages of the creation of a web site, the main priorities are the graphics that will be used, the general design of the site, the user experience as well as how to convert a visitor … Continue reading

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