Google’s official position on SEO (search engine optimisation)


Matt Cutts gives us Google’s official position on SEO (search engine optimisation).

We came across this post on Search Engine Journal answering with a video to the question “does Google consider SEO to be spam”?

For sure we would love to know the opinion of Google on our profession, so we jumped on the link. Here is the video.

If video does not display correctly, please click here : YouTube

Main points to be highlighted from this video:

Matt Cutts says SEO is beneficial to search engines because it actually helps them find the right pages and the best results for a query.

He of course is referring to white hat SEO and specifically, to on-page SEO practices that will provide a better experience for a user of a website (speed, ergonomic site navigation, keyword optimisation to improve understanding of a topic, etc.).

He doesn’t actually talk much about off-page optimisation and goes straight to the topic of black-hat SEO, the extreme opposite of white-hat by citing the usual examples of keyword stuffing, cloaking, etc.

So, in the end, we feel it is a mild set of statements but still, it goes to show the importance for any person seeking SEO services to be explained by their SEO expert, what techniques are being implemented and for what purposes.

Transparency is a must when you seek a professional search engine optimisation services firm.

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Google’s official position on SEO (search engine optimisation), 5.0 out of 5 based on 1 rating
    • SEO tools from Rostock, Mecklenburg-Vorpommern, Germany
    • December 8, 2011

    Why not simply keep using gsa website submitter when it comes to SEO?
    Some other submitters are great as well but gsa was always the best.

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      • Golden Speed SEO from Valenciennes, Nord-Pas-de-Calais, France
      • January 3, 2012

      Hi there,
      We don’t use automated programs to do our directory submissions. We prefer to choose the most relevant directories for each project and then do the submissions manually, ensuring a 100% acceptance rate. Quality vs quantity is our method but for sure, many other SEOs are using directory and mass-link building software (preferring quantity over quality).

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      Rating: 5.0/5 (1 vote cast)

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