Facebook likes, real or fake?

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We’ve recently come across some interesting publications regarding some heavy suspicions that Facebook likes obtained through Facebook ads may be actually fake likes. If this were true, it would be another bad story for Facebook so we do hope they take action in eradicating this practice.

The main concern after the recent flop of their stock market adventure is all about their capacity to monetize their traffic, converting visitors into advertisement buyers. If these rumours (or initial suspicions) become widespread, most people will rather use a cheap fiverr gig than a paid advertisement on Facebook to get fake fans for their pages.

One interesting post relating a journalists test is available at the BBC site: Facebook “likes” investigated.

A more detailed analysis and set of conclusions can be read at Search Engine Journal’s: Facebook Ads: What Are You Really Paying For?

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    • Chris@get facebook likes from Warrington, Warrington, United Kingdom
    • October 19, 2012
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    Goldenspeed, It does appear that Facebook has issues, even more since you wrote this post. One of the problems with Facebook likes is that they can be fake. One of the problems that causes this is Google’s perceived stance on social media likes or recommendations having some influence in SERP’s results pages, effectively encouraging people to buy facebook likes. With many fake profiles Facebook has to find a way of weeding these out.

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