An exact match between your keywords and your domain name does not guarantee success

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An interesting post on Google Webmaster Help, reminds us that even though having your keywords match exactly your domain name will certainly help your rankings, it is far from being enough by itself, especially when you buy an existing domain name.
This being said, in the long run, it certainly is an advantage if combined with the right SEO techniques.

Google: Exact Match Keyword Domain Does Not Mean Rankings

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