The dogma “Content is king” has never ceased to prove it’s worth, especially after recent Panda updates. More than ever, unique, original and valid content is the key to succeeding in SEO.
Still, many in the SEO field are still tempted to write content thinking more about how search engines will digest it rather than how it will appear to humans with search engines in mind rather than making it appealing to humans.
This post from the always interesting SearchEngineLand blog reminds us that above the content, the user rules supreme.
All search activity starts and ends with the user.
The user types in the query in the search box
The results are displayed for the user by the search engine
The user decides which results to click on
The search engines want to give quality search results to their users. The website owners want their websites to be ranked as high as possible so that their website can be found by the user. And the user wants to find relevant content as fast as possible. Hence, the user is the focus at every step of the search activity.