In hyper-competitive markets, these rich-snippets are certainly a way of taking a step further than your competition and making your page look more attractive in the SERPs. The variety and possibilities of rich snippets are rapidly evolving and can make your link in SERPs look much more attractive and informational.
It could turn out that people will click on a link that has rich snippets (customer reviews for example) rather than on another link which might be a bit higher in the SERPs…
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An introduction to rich snippets (videos), 5.0 out of 5 based on 1 rating
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