Premium SEO services in Vietnam for local and international clients

SEO Vietnam

SEO Vietnam: European management and local talent working together to promote your online presence above your competition

Big and small businesses all need to have their own online presence to communicate with their clients and especially to gain more customers.

In order to achieve this, creating an internet site is only the first step. Even before you have set-up your site, you have to answer the following question:
This is where online marketing makes the difference between the success or failure of your online venture.

Get your free website audit for your website

FREE: Receive at least 3 actionable ideas that can improve your website’s performance!

To be visible on the internet and to get qualified traffic from people who are actually looking for your products and/or services, you need to develop an online marketing strategy.

There are many ways to generate traffic and especially visits by potential customers, some involve paying for each visit (pay per click or referral). This might be a valid short term solution but whithout doubt, the long term strategy involving the highest return on investment (ROI), is aiming for free traffic coming from search engines.

Search engine optimization, also known as SEO, is the process of getting traffic from the “free”, “organic” and “natural” listings on search engines. These listings (SERPs) are the results that a search engine will return to a user who has entered a query based on a specific set of terms (keywords). All major search engines such as Google, Yahoo and Bing offer these results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. In this case, if your website appears in the first pages of the search engines’ results, the more chances you have of obtaining free traffic.

is a professional SEO agency that will endeavor to obtain a high ranking in search engines’ results for your web pages in regard to relevant search terms, obtaining in this way, qualified visitors who are searching for products and services similar to yours.

We only use the most up to date and ethical methods to promote your website. Our management team has extensive experience providing SEO consulting in Europe and recently, in Vietnam.

Whether you are looking for SEO in French, SEO in English, SEO in Spanish or any other language, we can provide comprehensive international online marketing services with the highest professional standards.

We are also providing SEO services to clients in Vietnam, so if you need SEO Hcmc, SEO Hanoi, or anywhere else, we are the number one search engine optimization services provider in Vietnam.

Don’t play catch-up with your competitors and launch your online marketing program today.

Get your free website audit for your website

FREE: Receive at least 3 actionable ideas that can improve your website’s performance!

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Rating: 5.0/5 (3 votes cast)
Premium SEO services in Vietnam for local and international clients, 5.0 out of 5 based on 3 ratings

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34 Responses to Premium SEO services in Vietnam for local and international clients

  1. Are you the best seo in Vietnam?

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    • Golden Speed SEO from Ho Chi Minh City, Hồ Chí Minh, Vietnam says:

      Hola Marco, yes we are. Combining European project management, latest SEO techniques and local talent, we deliver the best SEO services in Vietnam. No black hat or other methods that can put at risk our clients sites are ever used. We deliver results after implementing a solid long term SEO strategy so that our clients’ rankings are good in the long run and not just a short term boost (with a penalty by Google later).
      Contact us for more details.

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  2. james from Spain says:

    can you give me your prices please for link building

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    • Golden Speed SEO from Ho Chi Minh City, Hồ Chí Minh, Vietnam says:

      Hello James, thanks for your interest in our services.

      We provide a comprehensive and complete SEO strategy for our clients, well beyond link building.

      We can deliver a complete and in-depth analysis of your website (on-page optimisation, site structure, siloing, technical criteria, etc.).
      Keyword and competitor analysis is another step you must carry out with great care before launching a link-building campaign.
      Finally, link building within a broader and varied off-page SEO strategy will be carried out providing a diverse and solid link profile that will give your landing pages the required relevance and authority for search engines to rank them well in SERPs (results pages).

      We do of course provide link building as a service without carrying out the previous steps mentioned above if our customer has already done them. We work with unique, fresh and original content, all submissions are done manually and we do not spam the internet or link from bad neighbourhoods so as to provide a link profile that will provide positive rankings in the long term for our clients.

      Quick and speedy results based on black-hat techniques are totally excluded from our methods. We have worked on projects where he have had to ‘clean up’ our customers’ profiles after they had employed ‘cheap and quick’ results link builders… The key to success in SEO is quality links (in-context, with added-value and from authority sites) and not quantity (counting links is a mistake from our point of view).

      Our prices will be based on your keywords, your competition and the general timeframe you will target.

      We specialise in English, French and Spanish SEO but we can carry out projects in any language.

      Référencement internet Lille
      Posicionamiento buscadores
      SEO Vietnam

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  3. ainhoa from Hanoi, Ha Nội, Vietnam says:

    You wrote ‘In order to acheive this’, it should read ‘achieve’. Please don’t print this comment, it’s just a well meant correction for you.

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    • Golden Speed SEO from Valenciennes, Nord-Pas-de-Calais, France says:

      Thanks Ainhoa, that’s a very helpful remark, we appreciate it!

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  4. Ajay from Pune, Mahārāshtra, India says:

    We are looking for person or company for outsourcing of our project in Vietnam, We are looking SEO company in Vietnam because we have one international client which selling their products almost in all over the world. At present we are handling India advertising.

    Send me your package price for SMO and SEO for one year.

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    • Golden Speed SEO from Lund, Skåne Län, Sweden says:

      Hello Ajay,

      Thanks for inquiring about our SEO services in Vietnam. We provide both SEO (search engine optimization) and SMO (social media optimization) services in Vietnam and abroad for local and international clients.

      We have native speaking staff in English, French, Spanish and of course Vietnamese.
      European management and skilled local staff are our main assets. We regularly update our knowledge, for example, last month our SEO Director was in Europe following an advanced SEO course for SEO professionals, delivered by a top-notch French SEO agency. Refreshing and updating our skills is not a matter we take lightly.
      We aim to provide services comparable to European firms. Using only manual methods, we work with quality and not quantity (number of back links or submissions for example). We do not aim to compete with local or regional cheap SEO services and other fishy practices (top spot guaranteed in x months, etc.).
      Our services and fees are tailor made so I would need to know about your customer’s site (size, language, etc.).
      We provide three main services in SEO:
      1) Site audit : fees depend entirely on the size of the site  leads to on-page optimization recommendations
      2) Keyword and competition analysis and suggestions
      3) Off-page SEO
      Regarding off-page SEO, for your project in Vietnam, we also target local social media that are used locally as well as PR/article distribution.
      We put effort into indexing each backlink and even promoting tier-2 links.
      In all the packages, the customer supplies the raw material (content) or we can also subcontract it at additional cost for the client.
      We already use platforms like Squidoo, and Digg-like sites for our off-page SEO. So what you provide as SMO, we include in our SEO.
      We can create and maintain social media profiles (SMM, social media marketing Vietnam).
      It seems our package composition is not the same as yours so it is not easy to deliver comparable costs to what you offer on your site.
      Basically your SEO+SMO = our SEO.
      This list is what we won’t include based on your own package list:
      -keyword research is included in our site audit and competition analysis
      -on-page SEO for the whole site is not included but we can agree to optimiz the target landing pages (title tags, images, etc.).
      -we do not work on quantity and submit everything manually so no “100 directory submissions per month” performance criteria…do not worry on this, we do a great job.
      -the email, chat and phone support (which we can of course offer too) has to be determined based on the project, we cannot quote it without more details. Do you mean this support is for customers of the client or for the client to call/email his questions about our SEO services? If it is the latter, for sure, email support would be included in the fees already.
      -any technical intervention on client’s site (installing Google Analytics, CSS, etc.) can be done but at additional cost (we can get competitive fees here).

      If you are looking to establish a partnership with the number one SEO agency in Vietnam, Golden Speed SEO is the right choice. We have answered with more details via email.

      Référencement internet Lille
      Posicionamiento buscadores
      SEO Vietnam

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  5. Huy Van Pham from Ho Chi Minh City, Hồ Chí Minh, Vietnam says:

    Hello,

    My English is not perfect, please describe your SEO Vietnam services in Vietnamese.

    Thank you, Huy

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    • Golden Speed SEO from Cho Ha, Bắc Giang, Vietnam says:

      Chào bạn,
      Rất vui vì bạn đã quan tâm tới trang web của chúng tôi. Sau đây là các nội dung về dịch vụ SEO của chúng tôi mà bạn muốn tìm hiểu:
      Dịch vụ SEO Vietnam chất lượng cao tại Việt Nam dành cho khách hàng địa phương và quốc tế
      Những công ty lớn và nhỏ đều cần sự hiện diện trên mạng để giao tiếp với khách hàng và đặc biệt là để có thêm nhiều khách hàng hơn nữa.
      Để đạt được điều này, việc tạo ra một internet site mới chỉ là bước đầu tiên. Ngay trước khi bạn thiết lập site của mình, bạn phải trả lời câu hỏi sau:
      Làm cách nào mà bạn có thể tăng cơ hội được tìm thấy trên internet bởi những khách hàng tiềm năng đang tìm kiếm những sản phẩm và/hoặc dịch vụ của bạn?
      Đây chính là nơi marketing trực tuyến làm nên khác biệt giữa sự thành công và thất bại trong việc kinh doanh trực tuyến của bạn.
      Để hiện diện trên internet và đạt được traffic chất lượng từ những người thật sự tìm kiếm sản phẩm và/hoặc dịch vụ của bạn, bạn cần phải phát triển một chiến lược marketing trực tuyến.
      Có rất nhiều cách để tạo lưu lượng người ghé thăm trang web, đặc biệt là sự viếng thăm của những khách hàng tiềm năng, bao gồm việc trả tiền cho mỗi chuyến viếng thăm (pay per click hoặc tương tự). Điều này có thể là một giải pháp có hiệu quả ngắn hạn nhưng có một điều không thể nghi ngờ là chiến lược dài hạn liên quan đến việc thu hồi lại vốn đầu tư cao nhất (ROI) đang tập trung vào lượng traffic miễn phí từ những công cụ tìm kiếm.
      Tối ưu hóa công cụ tìm kiếm (SEO) là quá trình thu thập lưu lượng người truy cập trang web từ những danh sách “miễn phí”, “cơ bản” và “tự nhiên” trên công cụ tìm kiếm. Những danh sách này (SERPs) là những kết quả mà một công cụ tìm kiếm sẽ trả về cho người đã nhập câu hỏi dựa trên một tập hợp từ cụ thể (từ khóa). Tất cả những công cụ tìm kiếm chủ yếu như Google, Yahoo và Bing đưa ra những kết quả này, nơi các trang web và nội dung khác như videos hay danh sách cục bộ được đưa ra và xếp hạng dựa trên những gì mà công cụ tìm kiếm nghĩ là liên quan nhiều nhất đến người dùng. Trong trường hợp này, nếu website của bạn xuất hiện ở những trang đầu trong các kết quả của những công cụ tìm kiếm, bạn sẽ có thêm nhiều cơ hội đạt được lượng traffic miễn phí.
      Golden Speed SEO là một công ty SEO chuyên nghiệp sẽ nỗ lực giúp cho trang web của bạn đạt được thứ hạng cao trong những kết quả của các công cụ tìm kiếm với những thuật ngữ tìm kiếm có liên quan. Điều đó sẽ khiến các vị khách đang tìm kiếm những sản phẩm và dịch vụ tương tự của công ty bạn tìm đến với bạn.
      Chúng tôi chỉ sử dụng những phương pháp đúng đắn và cập nhật nhất để quảng bá website của bạn. Đội ngũ quản lý của chúng tôi có kinh nghiệm phong phú trong việc cung cấp dịch vụ cố vấn SEO ở Châu Âu và gần đây là tại Việt Nam.
      Cho dù bạn đang tìm kiếm SEO bằng tiếng Pháp, SEO bằng tiếng Anh, SEO bằng tiếng Tây Ban Nha hay bất kì ngôn ngữ nào khác, chúng tôi có thể cung cấp những dịch vụ marketing trực tuyến quốc tế toàn diện với tiêu chuẩn chuyên nghiệp nhất.
      Chúng tôi cũng cung cấp những dịch vụ SEO cho những khách hàng tại Việt Nam (SEO HCMC, SEO Hanoi), vì thế nếu bạn cần SEO ở thành phố Hồ Chí Minh, SEO ở Hà Nội hay bất kì nơi nào khác, chúng tôi là nhà cung cấp những dịch vụ tối ưu hóa công cụ tìm kiếm số một ở Việt Nam.
      Đừng chơi đuổi bắt với những đối thủ của bạn mà hãy khởi động chương trình marketing trực tuyến của bạn ngay hôm nay.

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  6. seo services uk from Ronda, Andalusia, Spain says:

    There are various SEO services providing different results, but all of them require to focus on Internet keywords as their leading factor. It’s only with this initial step of discovering the Internet keywords that SEO services could lead websites toward the right destinations. Otherwise, the entire SEO efforts will be in vain.

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      That’s very true. Many clients tend to overlook this essential task that should be carried out as one of the initial steps of any SEO campaign.
      Identifying the most relevant target keywords for your landing pages must be done with a methodical approach.
      This will save you time and money in your SEM and PPC campaigns (Adwords) by improving your click-through ratio (CTR) and reducing the bounce rate so you will improve your overall quality score and your cost-per-click (CPC).
      In all aspects of online marketing and especially SEO where all efforts are set out around target keywords, choosing the right keywords is an essential ingredient for success.
      Knowledge of your target audience, their habits and interests will vary from one region or country to another is only one part of a thorough keyword analysis. You must then perform an in-depth analysis of statistical data (Google Analytics and Google Adwords data) in order to confirm some prospects and identify new opportunities regarding keywords and potential traffic generation.
      This is one reason why, for example, SEO Vietnam can only be done by savvy local experts that understand exactly how a Vietnamese person will carry out his surfing and search on the internet. The same applies to other countries and regions.

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  7. We have recently picked up a few clients in Europe but none that far (yet! ;-) ). I think the chances of me needing a referral SEO firm in Vietnam are very slim but you have been bookmarked nonetheless. Good luck guys.

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    • Golden Speed SEO from Ho Chi Minh City, Hồ Chí Minh, Vietnam says:

      Hello Sean, nice to have a visit from an Irish SEO firm! I had a good time when visiting Dublin. Good luck to you too, in both rugby and Seo!

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  8. online website analysis from Kirkland, WA, United States says:

    Finally I got a website from where I can actually take helpful facts
    concerning my study and knowledge.

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  9. seo strategy from Woking, Surrey, United Kingdom says:

    Wonderful website. A lot of useful information here. I am sending it to some friends ans also sharing in delicious. And obviously, thanks to your sweat!

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Hello Seo strategy, please see some tips in this thread regarding comments and how to obtain do-follow links from blogs.

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  10. I really believe that the period of time of getting just
    a spun text-based content and have it supplied to web blogs and
    social bookmarking online services has gone for good right after the new Penguin search
    formula update.

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Yes absolutely. Text spinning is out of date and link-building as many were doing is gone for good. SEO is undergoing a huge transformation and only those that can adapt will be able to provide positive ROI to their customers and their online marketing strategy.
      Those that rely on old and obsolete, black or grey hat techniques are out of the picture and frankly, I’m happy to see them go.

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  11. SEO Tools from Delhi, Delhi, India says:

    Do you mind if I quote a few of your articles
    as long as I provide credit and sources back to your site?
    My website is in the very same area of interest as yours and my users
    would genuinely benefit from a lot of the information you present here.
    Please let me know if this alright with you.

    Thanks a lot!

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Hello, for sure you can quote us but please do not forget to link back to us in the same way we do when we write a post based on a third party’s seo or online marketing research.
      You can also check out our French and Spanish SEO posts at:
      http://fr.goldenspeedseo.com/
      http://es.goldenspeedseo.com/

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  12. search engine optimizers from Japan says:

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Hi there, I recommend creating an RSS feed (widgets are available for WordPress) and then associating it with your Twitter account. You have many many ways to automatically tweet your new posts. Another in-house favorite is scoop.it, a great tool for curating any topic and then distributing out via your twitter and facebook accounts.

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  13. google search terms ranking from Netherlands says:

    Greetings! I know this is kinda off topic but I was wondering which blog platform are you using for this
    site? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Hello, it is fairly easy to check as you can see at the bottom right of any page on this site that it is powered by WordPress. It remains a good platform with many SEO plugins that can do a great job or, if you’re not careful, overdo the job (Google Penguin will not appreciate over-optimization).
      If you’re worried about spam, you won’t be able to stop receiving spammy messages (like some of the ones here which we have approved but removed the associated links) but you certainly will reduce the number by using anti-spam plugins. We use Spam Free WordPress by Todd Lahman, great job Todd!
      This being said, the amount of people that post 0 added value comments thinking that in 2012 you can get a do-follow link is still amazing especially since most of them are supposedly selling SEO services and other online marketing services….I’m worried for their clients.

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  14. internetagentur hamburg from Germany says:

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any suggestions or advice would be greatly appreciated. Appreciate it

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Hello, this is a relatively simple structured SEO blog written for all those seeking to learn a bit more about online marketing and search engine optimization, especially for our niche clients within Vietnam.
      What you will need when creating a blog is that you must have a passion about your main topic, be it SEO, SEM, online marketing or pet shampoo. If you try promoting your blog by commenting on other blogs, I suggest you try to make engaging comments which will come naturally if you are interested in the particular topic of those blogs.

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  15. seo from Hasbrouck Heights, NJ, United States says:

    Hi i am kavin, its my first time to commenting anywhere, when i
    read this piece of writing i thought i could also make comment due
    to this sensible post.

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    • Golden Speed SEO from Lambersart, Nord-Pas-de-Calais, France says:

      Hello Kevin, here is an essential tip when blog commenting. I really recommend you spend time reading a post before adding a comment. Make sure your comment provides added value to the discussion or article, even if you are only asking a question. Make it clear you have read the content and are really interested by it.
      You must avoid at all costs, the typical, standard, copy/paste comments that will not get you any do-follow links but just irritate webmasters.
      Remember, your signature and the link behind it is something (website, agency, company) you are trying to promote so if you are promoting link-building or seo services (in Vietnam or elsewhere), the quality of your comment will tell potential customers about the quality of your work (on-topic and engaging comments for SEO). If they are just bad comments, who would want to hire someone for link-building?
      Cheers

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  16. Sua dieu hoa tai nha from Hanoi, Ha Nội, Vietnam says:

    My English is not perfect, please describe your SEO Vietnam services in Vietnamese.

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    • Golden Speed SEO from Ho Chi Minh City, Hồ Chí Minh, Vietnam says:

      Hello, thank you for inquiring about our SEO Vietnam services, please read the comments above and you will have more information in Vietnamese regarding the way we carry out Search Engine Optimization projects for our clients. For more details, please fill in the contact form and we will get back to you.

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  17. Wendy from Ho Chi Minh City, Hồ Chí Minh, Vietnam says:

    We are looking for SEO company in Vietnam because we have one international client which selling our products almost in all over the world. A
    Please send me your package price for SEO for 6 months and one year via my email.
    Thank you !

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    • Golden Speed SEO from Hanoi, Ha Nội, Vietnam says:

      Dear Wendy,

      Thank you for your email and for your interest in our company.
      We can definitely help your client establish an online presence in Vietnam by helping him reach out and connect with potential clients here.
      Please find attached an introduction to our services and our fee schedule.
      In regards to the language your client will want to use to address potential clients, we can work both in English and/or Vietnamese. A project really depends on the language used so if you wish to roll-out a campaign in two languages, we will consider these as two projects in terms of fees even though we can report and manage both simultaneously.
      We can also help with building a Vietnamese language website or translating your client’s current website.

      INTRODUCTION AND PRICING, 6th of December 2014 Golden Speed SEO

      At Golden Speed Seo, our vision of SEO is not exclusively about achieving good rankings for our customers. Good rankings are definitely a target in the mid and longterm but to focus exclusively on rankings is not a sustainable tactic in 2014.
      Our entire SEO process is designed around getting your website the maximum exposure possible. We guarantee in-depth work on a regular basis that encompasses a wide range of tasks such as, just to name a few:
      * building your website’s authority within its industry, this will make your website appear as more relevant among your online competitors
      * working on a variety of dimensions related to inbound marketing so you maximize the value of each visit to your website
      * creating great content so that your site is linked to and shared in social media as best as possible (G+, Facebook, Twitter, Instagram, Youtube, etc.)
      * link building based on quality and relevance, forging alliances with industry related blogs and websites
      * our experience with e-commerce websites as well as with marketplaces (ebay, amazon) and market comparison bots (Google products, etc.) can be a valuable asset, depending on your sales model

      Our SEO and online marketing campaigns generally include three stages. The first two are one-time actions that we strongly recommend you implement before moving towards the ongoing monthly SEO service and if necessary a specific Content Management
      service.

      Website Audit (not mandatory but recommended to ensure the foundations of your online campaign are rock solid)

      To be carried out at the very beginning of the SEO campaign. We will carry out a comprehensive review not only of your website (architecture, on-page content, url structure, internal linking, html, redirects, etc.) but also of its presence online (link
      profile, traffic sources, competitors, etc.).
      We will deliver a complete report that will include actions and recommendations described clearly for your website to have a solid foundation before any other SEO work is carried out.

      Keyword and competitor analysis (recommended)

      We carry out an in-depth search related to your industry and target audience to detect the opportunities that exist and define the most profitable targets for your SEO campaign. An analysis of your main competitors is also carried out to detect the main keywords that
      they are competing for.

      On-going SEO monthly campaign

      * continued changing of meta-tags to improve CTR, adapt to your marketing campaigns or seasonal trends
      * advice on how to create useful and memorable content. Different techniques are evaluated (info-graphs, guides, etc.) depending on whether the purpose is to generate leads or create link bait, or both.
      * link-building based exclusively on creating a natural link-profile through industry/topic
      related incoming links that are contextual and relevant.
      * using social media to market your content and create positive “social signals” for search engines to pick-up (please note this is not an SMO campaign)
      Content management Services (can be combined with SEO or contracted independently)
      * we will manage content creation on our client’s blog and implement it directly on the CMS in order to optimize it for search engines
      * all the content created for our client’s blog will be marketed accordingly across a wide spectrum of platforms
      * creating an industry specific library by compiling data from external sources
      * identifying different platforms (forums, discussion groups) where client’s in-house staff can contribute and participate to create brand awareness, we can also participate on client’s behalf
      * surveillance of traffic analytics and update of meta tags (titles, descriptions) to improve click through ratio
      Based on the guidelines of our clients we can provide high quality articles for your own blog (if applicable) or for posting in other blogs and website. We do require a constant flow of raw material from our clients such as photos, videos and other factual information
      related to the production of the goods that they sell or services they provide. Our monthly packages are not based on volume (how many directory submission, how many articles published, how many social posts, etc.) but rather on the time we will spend
      on your campaign each month.
      For optimal results and especially if the niche is a technical one (i.e.: iris recognition, law, mechanics, programming, etc.), the contribution of in-house staff can make a huge impact and we will guide them to optimize their social presence and industry leadership
      recognition (specialized forums, linkedin groups, etc.).

      We will also be your in-house counsel for all SEO and online marketing related questions, we communicate extensively with our clients throughout our collaboration.

      FEE SCHEDULE

      Website audit

      Different dimensions are analyzed:
      * website architecture
      * code optimization
      * on-page and content optimization factors
      * image optimization
      * current performance in terms of user experience
      * e-reputation
      Note: we can also provide (not included in this fee), website translation and content
      management in English or Vietnamese.
      One-time fee: please contact us by email for a quote

      Keyword and competitor analysis:

      We will search and evaluate the most relevant keywords for your online campaign. Your
      competitors will also be analyzed to better understand their strategy and objectives in
      terms of search traffic and keyword targeting.
      One-time fee: please contact us by email for a quote

      Monthly SEO (ongoing monthly fees):

      We will agree on a combination of different dimensions for your online campaign such as
      * social media
      * link-building
      * brand recognition
      * pay-per-click
      * content marketing
      We offer different monthly packages, bronze, silver and gold.

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